Suppose you sold apartments and detached houses in the urban areas. You know the demographics of these people. You know, the benefits of a set of apartments and detached houses are different. Are written in a website, but why not have a website dedicated to the detached area and another site in your apartment.
I tried to access the wordpress theme regarding the real estate but i think that link you have provided is might be expired so, i would request you to post the link again here.