Identical links on same page

[telefoane]

I have 2 identical links on same page but with different anchor text. I know google will retain only one link for page rank, but I would like to know if the second anchor text will reduce the importance of the first anchor text (for keywords). Thanks.

[marketraisecorp]

Surely it will.When Google will cache the content of your page it will take into account the content of your second link instead of the first one.

[Lovely]

Originally Posted by marketraisecorp

Surely it will.When Google will cache the content of your page it will take into account the content of your second link instead of the first one.

Yes, but another school of thought believe that Google will take only one of the link and the second link will reduce the importance of the first anchor text because the importance of the link on that page will be shared by the two link and at the end only one link is going to be cache.

[ericajoieake]

search engine robots are very clever especially google, once the first link already crawled the second link is useless as a backlink!