| Everyone is kind of right.
If you just submit it like you have, it may take weeks or months. The best way for search engines to find it quickly is to have other sites link to you. The search engines will follow the links and index your site.
Then, to move up the results pages, you need to have good, changing, keyword rich content in relevant places on your pages. To move up even more, you need good sites with your keywords linking to you.
It doesn't take too long for your site to display when asked for by name (e.g., your company is "ABC Corp" and someone searches for ABC Corp). The flip side is it does take a long time (generally) for your site to display high for keyword searches (i.e., ABC Company is a Florida Law Firm and someone searches florida lawyer, your site will have a lot of competition and you will have a lot of optimization and back link cultivation to do).
It is not easy work by any means; but, don't run off and hire someone to so it. Search for "search engine optimization" for all the free reading you will ever need on the subject. Then, link to those people as a "thank you".
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