Quote:
Originally Posted by maryadavis  I asked everyone how does Google rank pages and I got so many answers that I still don't know how it's done. Some say that content is the most important thing, others say it depends on the links that point to high PR sites. Where's the truth? Can anyone enlighten me? |
One reason you are getting so many different answers is that no one actually knows for sure how Google calculates page rank. There may be someone, under a strict non-disclosure contract, who knows the whole formula, but I think it's more likely that no one person working for Google knows what the exact formula is.
So everybody is just guessing. Some are making better, more informed guesses than others by running their own experiments. It's possible that both backlinks and content play a role.
Keep in mind that if you are looking to rank high in the SERPs, it's not just page rank that determines your search ranking for a keyword. I've seen sites with higher ranking in the search results pages outrank sites with much higher page rank. If you're talking search results ranking keywords and associated keywords (LSI) play a part.
I hope that helps to clear up some of your confusion.