| Webhosting is big business these days and it's true (as some of you have already mentioned) that a lot of 'reviews' aren't actually unbiased because they are only posing as reviews but actually only for the purpose of promoting them. I've seen an entire website, promoted via adwords that had a list of the 'Top 10 Best WebHosts'. There was a list of webhosts and not a review but a product comparison chart and every link was... yup you guessed it, an affiliate link!
It is best to go to the forums like SitePoint and Digital Point and even here and ask people what their experience is. If you are considering a host it's a really good idea to open a thread asking if others have any experience with that host. Use the replies as a guideline to make your choice.
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