| Most of the traffic that comes from search engines through optimization of the landing pages is quality traffic if one chooses the right keywords for his/her site. However, if someone chooses to pay to advertise on search engines ,for example on the sidebar in case of Google adwords ,then the traffic could go either way depending on whether the keywords are topic specific or broad search terms ,like someone could type in cars when what he might actually be looking for is a car engine repair. If he lands on a car manufacturers page then the webmaster might not profit from it.
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